Eneza Peace Campaign

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IMG_6759The Eneza Peace Campaign is a peace initiative and a partnership between the Common Ground Center (Kenya) and the Institute for Strategic Dialogue (United Kingdom). Eneza is a Swahili word which means to spread and the Eneza Peace Campaign is aimed at spreading a message of peace among young people in the run up to, during and after the General elections which will be held in August.

Election year in Kenya historically slows down the economy and peaceful elections top the priorities of most ordinary Kenyans. However, with Kenya being a very ethicized society, there is always a great need to create awareness on the importance of unity with an objective of showing that Kenyan’s are stronger together. Kenya has more than 42 tribes and politicians always exploit this fact to divide the nation among tribal and ethnic lines. This campaign will provide a platform for young people to spread a peace message among their peers.

It is envisioned that this campaign will go a long way in preventing a recurrence of what happened during the 2007/08 Post -Election Violence.

Background

The Africa Social Impact Summit took place on the 23rd and 24th February 2017 at the Crowne Plaza Hotel in Nairobi. This event was a partnership between Google and YouTube and saw over 80 participants engaging in training and educational sessions that aimed to build their knowledge and capacity for counter-speech and counter-narrative creation. The Summit brought together representatives from across Nigeria, Kenya, Senegal, Ghana, and South Africa. The Social Impact Summit Counter-Speech Competition was launched at the Summit. Competition entries were reviewed by Google and ISD and winners chosen to receive support to develop, produce, and advertise their own original counter-narrative campaigns.

Scope of the Campaign

The campaign will run from 24th July to 28th August this year. During the campaign, interactive and fascinating content that shows the beauty of diversity will be shared through our website, social media pages and our partners platform.